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X-WR-CALNAME:Cámara de Comercio Hispano-Sueca Barcelona
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DTSTART;TZID=Europe/Helsinki:20210527T113000
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UID:25692-1622115000-1622122200@cchsbarcelona.com
SUMMARY:Working With Brand Sweden
DESCRIPTION:A brand is a reputation. It’s the expression of an identity\, a name\, a logo\, values\, a philosophy… \nSweden\, a small country in northern Europe with only 0.13% of the world’s population\, is one of the first nations in the world to have implemented an official nation branding strategy. \nSweden benefits from having a positive brand image abroad. The country is positioned among the leading nations in various global indexes of economic performance\, social commitments\, capacity for innovation\, governance\, sustainable commitments\, etc. \nIKEA is a brand that strategically communicates Swedish cultural concepts\, symbols and values\, and exports them across the world. \nWhat happens when you apply the concept of branding to an entire country? Can companies and nations co-brand on their identity? Why and how? What are the benefits and limits? \nYou are welcome to join us in reflecting on how Sweden and Swedish companies may join forces in co-branding and explore how nations and companies can reflect each other’s assets and thus strengthen their positions. \nGuest speakers\nMadeleine Sjöstedt\nDirector-General Swedish Institute \nLena Herder\nCountry Retail Manager IKEA Sweden \nSimon Anholt\nIndependent policy advisor\, author and expert in nation branding \nModerator \nMark Ogertschnig\, Lifehackers Agency \nThis event is featured by:\nthe Swedish Chamber of Commerce in France\,\nthe Swedish Chamber of Commerce in UK\nand the Swedish Chamber of Commerce in the Netherlands\nin partnership with SCI – Swedish Chambers International. \nRegister here
URL:https://cchsbarcelona.com/sv/evento/working-with-brand-sweden/
CATEGORIES:Webinar
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